90% of diamond purchases begin by being researched online, but only 10% of them are actually completed via the internet. There is a reason for this. Each diamond is unique and it is extremely important to view your diamond in person before purchasing. Online, two diamonds each with the same criteria regarding cut, carat, colour and clarity, can vary by thousands of dollars – no two diamonds are alike! At Kimberfire, we allow you direct access to wholesale diamond inventory, hand-picked from thousands of options overseas. You are only seeing the best of the best, and even then we encourage you to meet with us to select your diamond in-person.